Saturday 5 February 2011

12 Ways to Become a Design Visionary

Some good advice I found whilst browsing Twitter:

1. Make at least one design breakthrough every two years (that’s not too much to ask). Breakthroughs might include, on a sliding scale, everything from developing a new typographic language for the post-digital future to a sustainable alternative to Post-its to a theory on how to monetize creativity.
2. Write a design manifesto with enough bullet points so that design teachers can assign a different poster to at least ten undergraduates at a time that typographically and pictorially illustrate each point.
3. Answer the “what is the future of design?” question without referencing a new computer operating system, program or app.
4. Design at least one novel product that enables designers to design better design that will make the world a better place—iPad apps are acceptable.
5. Never use in a lecture, essay or conversation about design the terms “design innovation” and “bandwidth” (in any context, even a derisive one).
6. Get invited to a conference, congress or gathering that is not organized by design organizations. The Economic Summit at Davos is acceptable, but a little old hat. A real visionary should be invited by an emerging nation or NGO that caters to emerging visionaries.
7. Mentor not one but three future visionaries, who must, during the course of being mentored, make a minor breakthrough that will be recognized by the design and mainstream press.
8. Publish at least one book (not self-published through Blurb or Lulu) that condenses all your beliefs and wisdom into a collection of visual aphorisms that are at once witty and profound, and use neutral typefaces to avoid being identified with any style that could be deemed trendy.
9. Turn down all offers to speak at conferences, congresses or gatherings (other than the one noted above) unless your payment is referred to as a “fee” and not “honorarium,” signifying you are receiving a significant rate.
10. State categorically that you no longer make things, because making things is no longer innovative, and designers make too many things anyway. Then six months later end your moratorium by declaring that making things is “what designers do.”
11. Do not associate with other design visionaries (even if they are old friends), lest you be considered part of a clique. A design visionary must independent and above the fray.
12. Take a year or two off from being a visionary, and give others a chance. You can always return—it’s like riding a bicycle.

I think it gives a good insight into what life is going to be like, maybe I should do some of the things it says, to prepare myself. Or maybe I should wait until I finish University and attempt some of these at my own leisure whilst undertaking tasks in my job.. Maybe it will help in my job? Things like publishing my own book might never happen, or not happen for years to come so not all the points can be done - Would be nice for it to happen though!

I've already done the manifesto one, in the first module of Visual Communication - Came up with a nice illustration of a crossword which received good feedback.

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