New Black Swan Posters

Today I came across these posters for Black Swan, the new film starring Natalie Portman playing a ballerina in competition. The advert for the film seems intense and thrilling, even the way it's filmed suggests this. At first glance, it reminds me of Russian constructivism from the shapes and colours used. The posters were designed by the London based company, LaBoca incorporating different themes of the film. It reminds me of the design matrix we learned about a couple of months ago, merging different aspects of the film together into one coherent design.

The first poster (above) combines the ideas of the gracefulness the swans wings and the ballerina's arms. The colours contrast this grace and make it seem more sinister, The Black Swan is meant to be an elegant dance and these film posters are portraying it as a sinister film about competition. The matching eyes of the swan an the ballerina almost add an extra fear factor to the film. 

This poster used a profile silhouette of a girl with a swan overlaid on the top. The image has been cleverly used as a mask for the white silhouette with the swan's eye used as the girl's eye too. Yet again making it seem more sinister.

The poster above is instantly visually appealing, the almost black silhouette of the swan provides a frame for the ballerina image. The two images together almost reflect the beautiful shapes that are made, how graceful they are. This is then contrasted by the typography used at the bottom of the poster, the kerning of the letters adds a harshness to the already harsh, heavy style. The spacing between the letters also allows room for the starring roles to be placed in between. I think this is a nice design feature that makes the viewer have to look closer to read the information which is always a good thing because it adds interest. 

I like the way that all of the posters look different but look like they belong to the same film.