Since completing my essay using the words of Beatrice Warde, I've come to realise that most design decisions are based on that one theory... Is simple design the best?
This merchandise is referred to as "State of the Obvious" and was created by Mash Creative. It suggests on the item exactly what it is in that bold white on black text. It's very effective because it is so obvious, but the way the text has been kerned and positioned makes it an excellent piece of design. Almost reminds me of the simplicity of the I <3 NY design. Although I don't think it will have the same impact on the world as that design did!
I want this notebook.
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