Saatchi & Saatchi - A closer look

After watching the video in my Add+Vantage video, I decided to look at the company that designed the campaign, Saatchi & Saatchi. 


On their first page, they have snapshots of campaigns they have designed recently. The first one is the T-mobile 'Welcome Home' advert which is, in my opinion, one of the most new and creative ideas for the last few years. I watched the advert launch for this (as it played whilst I was waiting for X Factor to come back on), I can just remember sitting there thinking, wow, that is so weird but absolutely brilliant. Since then the shortened version has played but it has always stuck in my head! That night, there were so many posts of Facebook about it - People were curious, which is what an advertising campaign needs.

A still of the T-mobile advert - 'Welcome Home'

I think the most brilliant aspect of it, is that it is so different and we would never expect it in an airport (although some would hope they could have a massive welcome home like that when they arrive!)

It reassures us that there will always be adventurous new ideas coming out, it just takes a bit of time and the right people to create it. There is still hope for it all!